Who We Serve Verticals How It Works ROI Calculator FAQ Send Me Leads →
The lead industry charges you whether your agents reach anyone or not. We don't.

YOUR NEXT QUALIFIED
LEAD IS ALREADY
IN THE PIPELINE.

Most lead vendors build your campaign after you sign. You wait 30 days. Your pipeline stalls. OmniScaleX’s infrastructure is already running — across insurance, home services, and financial verticals, in English and in Spanish. We connect you to what’s already producing. First leads in 72 hours.

28×
Avg ROI on a
$2.4k HVAC job
EN+ES
Bilingual campaigns
native-reviewed
8+
Verticals generating
qualified leads
90s+
Min call duration
before you're billed
James R. → Apex HVAC · Home Services
$2,400 job
Lead cost: $85 · Your ROI: 28× · Duration: 94s ✓
Maria G. → Liberty Final Expense · ES
$8,500 policy
Lead cost: $95 · Spanish market premium · IVR ✓
Thomas W. → Elite Roofing · Home Services
$14,200 job
Lead cost: $120 · QA scored 9/10 · Geo-matched ✓
System live, Leads routing to your team now
HVAC · Home Services
Roofing · Restoration
Final expense · EN + ES
Medicare supplement
Plumbing · Electrical
Dental · Vision · Hearing
Spanish-language market
TCPA · 1:1 consent compliant
Ringba-routed · IVR filtered
QA scored before delivery
Real names · Real jobs · Real ROI
Live transfers · Direct buyers
HVAC · Home Services
Roofing · Restoration
Final expense · EN + ES
Medicare supplement
Plumbing · Electrical
Dental · Vision · Hearing
Spanish-language market
TCPA · 1:1 consent compliant
Ringba-routed · IVR filtered
QA scored before delivery
Real names · Real jobs · Real ROI
Live transfers · Direct buyers
Who this is built for

TWO TYPES OF BUYERS.
ONE THING IN
COMMON.

They both need a phone to ring with someone on the other end who actually needs what they sell. The only difference is the job, not the system. Here's exactly who we work with.

🔧
HOME SERVICE CONTRACTORS
You run an HVAC company, roofing crew, plumbing operation, or electrical business. You have licensed technicians, a dispatch team, and trucks sitting idle when the phone isn't ringing. Every missed call is a $2,000–$14,000 job your competitor got instead. We fill the gaps with inbound, intent confirmed calls from homeowners who need help right now, not tomorrow, not next week. Now.
HVAC Roofing Plumbing Electrical Pest Control Home Security
📋
INSURANCE AGENCIES & MEDICARE CENTERS
You have licensed agents, a CRM full of contacts, and a closing process that works, but only when the right person is on the other end of the call. We send you seniors who've already been pre-qualified, pressed 1 to confirm their interest, and stayed on the line for 90+ seconds before we ever bill you. English and Spanish. Final expense, Medicare supplement, dental. Pre-sold, pre-qualified, ready to close.
Final expense Medicare Dental · Vision EN + ES Live transfer
Powered by the same tools used by the best in the industry
From conversation to first lead — 72 hours

THE INFRASTRUCTURE
IS ALREADY RUNNING.

Most lead vendors need 30 days to build before you receive anything. OmniScaleX's pipeline is already producing. We don't build from zero. We connect you to what's already running — first leads in 72 hours of your signed agreement. Here's exactly what the first week looks like.

01
We learn exactly who you need
You tell us your vertical, service area, and what a qualified lead looks like for your team. We tell you what’s available in your market, what it costs, and what volume looks like. We also confirm whether your territory is still open — we take one buyer per vertical per market, and when a territory is claimed, it’s closed to competitors in that space. We tell you what's available in your market, what it costs, and what volume looks like. Honest conversation. If it's not a fit, we'll say so.
Day 1 — 30 minute conversation
02
We connect you to the pipeline
We match your delivery preferences to our existing pipeline — CRM, phone routing, or direct delivery. Every lead that leaves our system carries a TrustedForm certificate and a Jornaya LeadiD, generated at the moment of submission. The documentation exists before you receive the lead. Your TCPA defense is built in — not available on request, delivered automatically.
Days 2–5 — Delivery setup
03
Leads arrive. Your team closes. Nobody waits.
Leads arrive to your CRM, phone system, or preferred intake method in real time. Every delivery includes the TrustedForm certificate URL, Jornaya LeadiD, quality score, and source data. Your competitors are receiving leads with no paper trail. Yours come with documentation that most vendors have never heard of.
Days 3–7 — First leads delivered
One buyer per territory
When your market is active with us, no competitor in your geography receives the same lead. Never shared. Never recycled.
Your TCPA defense is already built
TrustedForm + Jornaya on every lead. Not an add-on. Not available on request. Attached before the lead reaches you — the same compliance infrastructure enterprise insurance marketers use.
Data your current vendor doesn't send
Quality score, submission timestamp, source campaign, IP address, and certificate URLs with every delivery. You know exactly what you paid for and have the proof to back it up.
Let's be honest

MOST LEAD SOURCES
ARE COSTING YOU
MORE THAN THEY SAY.

Not just the invoice. The wasted payroll on calls that go nowhere. The morale hit when your best technician or closer spends 20 minutes on a dead lead. Here's what we see happening across every vertical we operate in, and why most businesses eventually stop trusting the model entirely.

Wrong leads burn your best people
Your HVAC tech drives 40 minutes to a "hot lead" who was just curious about prices. Your closer spends 20 minutes on someone who thought they were calling a government hotline. Every one of those calls is wasted payroll, wasted fuel, and one more reason your best people start looking for the door. Bad leads don't just miss. They cost you twice.
Inconsistency makes planning impossible
Great week. Terrible two weeks. Great week. You can't staff for that. You can't schedule around it. You can't forecast revenue from it. Unpredictable lead volume is its own kind of loss, it doesn't just show up on your P&L, it shows up in your culture, your hiring decisions, and your stress levels.
Compliance exposure you didn't sign up for
One noncompliant lead source puts your entire operation at legal risk. TCPA violations. Improper consent. Disputed charges. Most publishers are thinking about their margin, not your exposure. We built our operation around protecting both sides of every partnership, from the pixel fire to the call recording.
Lead sources that ghost you when it counts
Quality drops. You reach out. You get silence, or a form email. A real partner shows up with data, a diagnosis, and a fix within 24 hours. Not next week. Not "we're looking into it." That's the response standard we hold ourselves to on every relationship we take on, because our success is directly tied to yours.
What we deliver

HIGH-INTENT LEADS.
REAL JOB VALUE.
ACROSS EVERY VERTICAL.

We don't sell you a list. We send you a person who just raised their hand. Every vertical below was chosen because the caller's need is urgent, specific, and ready to spend money. That's what separates a lead from a customer.

Vertical 01 · Home services
HVAC, Roofing & Home Services
A homeowner whose AC just failed at 2pm in July is not comparison shopping. They need someone on the phone, right now. Our home services leads are inbound, high urgency, and routed to your team within seconds of the caller pressing 1. These aren't tire-kickers. These are jobs worth $1,200 to $14,000, and they come in ready.
Avg job value$1,200–$14,000
Lead cost$75–$120
VerticalsHVAC · Roofing · Plumbing · Electrical
Duration threshold90 seconds
Vertical 02 · Insurance
Final Expense Insurance
Seniors who watched a family member scramble for $10,000 they didn't have. That fear is real and specific, and our landing page speaks directly to it in both English and Spanish before the call ever connects. TCPA compliant, pixel seasoned, pre-sold.
Policy value$5,000–$25,000
Lead cost$30–$150
MarketsEN + ES
Duration threshold90 seconds
Vertical 03 · Insurance
Medicare Supplement
Same demographic. Same urgency. Most seniors on Medicare don't know what it doesn't cover, until they get the bill. AEP season drives premium volume and buyers willing to pay accordingly. Year-round pipeline with consistent demand.
Annual policy value$2,400–$5,200
Lead cost$50–$120
Peak periodAEP Oct–Dec
Duration threshold90 seconds
Vertical 04 · Natural add-on
Dental, Vision & Hearing
Medicare doesn't cover it. Every senior caller feels the gap. Lowest friction offer on the call, it answers a pain they're already experiencing. Natural stack on top of final expense or Medicare with no cold introduction needed.
Plan value$800–$2,400/yr
Lead cost$25–$60
Close rateHigh, gap pain
Duration threshold60 seconds
Vertical 05 · Family angle
Medical Alert Systems
Often the adult child on the call advocates for this one. Independence and safety frame perfectly after a conversation about end-of-life planning. High acceptance rate when positioned correctly, the prospect doesn't feel sold, they feel cared for.
Device + plan value$480–$960/yr
Lead cost$40–$80
Key triggerFamily on call
Duration threshold60 seconds
Vertical 06 · The moat
Spanish Community, All Verticals
The Spanish-speaking community in the US spans Mexican, Puerto Rican, Cuban, Dominican, Salvadoran, Colombian, Venezuelan, and dozens of other backgrounds. This is the most underserved market in insurance and home services lead generation. We run native copy, culturally aware campaigns, not just translated English ads, that actually connect with real families. Less auction competition, lower CPL, higher buyer premium.
Job/policy valueSame as EN verticals
Lead cost premium20–40% above EN
Competition levelVery low
Top statesNV · TX · CA · FL · AZ
Vertical 07 · Estate pipeline
Legal & Estate Planning
A caller thinking about their funeral is already thinking about what they leave behind. Legal referrals convert naturally because the emotional groundwork is already laid. Connects to surplus fund and estate recovery services, additional revenue from the same caller at zero extra ad spend.
Recovery upside$500–$15,000+
Lead cost$30–$80 referral
TriggerEstate questions on call
Stack position4th or 5th offer
Why buyers switch

HOW EVERY LEAD
EARNS ITS WAY
TO YOU.

Most lead vendors send you a name and a phone number. We send you a documented prospect with a compliance certificate attached. Here is the exact process every lead passes before it reaches your team — and why your current vendor almost certainly doesn't do any of it.We send you what survives the filter. Here's the exact process every lead passes before it reaches your team.

01
Pixel-seasoned, pre-qualified traffic
We drive traffic to landing pages that pre-sell, not just collect numbers. Our pre-qualification flow runs before any call-to-action. By the time someone dials, they've watched the video, understood the offer, and chosen to call. That self-selection is filter one.
02
IVR intent confirmation
Every inbound call passes through our IVR filter before it reaches your team. That single step eliminates 15–20% of misdials and wrong-number calls before they ever touch your invoice. Your competitors are paying for those calls. You don’t.
03
Duration threshold enforcement
Calls that don't hit 60–90 seconds are not billed. Period. Short calls are hangups, wrong numbers, and disinterested callers, none of which belong on your invoice. Ringba enforces this automatically on every campaign, every call.
04
QA scoring and transparent reporting
Every call gets scored: duration, IVR selection, geo match, time of day, language match. We send you the data, not just the calls. You see exactly what you're buying, and we can both see when something needs adjusting before it becomes a problem.
Compliance & tracking standards
TCPA consent standard
1:1
One-to-one · Named entity · 2026 compliant
Consent documentation
Jornaya+
TrustedForm certificate at moment of submission
Call tracking infrastructure
Ringba
Real-time routing · Duration filter · Geo targeting
Ad tracking & attribution
Voluum+
Campaign-level · Creative-level · Full funnel data
Reporting cadence
Daily+
You see the numbers before we talk about them
How we work together

WE DON'T JUST
SEND LEADS.
WE SEND JOBS.

The difference between a vendor and a partner is what happens when something goes wrong. Here's exactly what you can expect from us, before, during, and after the first lead hits your team.

01
We show you the data first
Before you commit to anything, you see the numbers. CPL, call quality scores, duration averages, scrub rates by vertical. No black box. If the data doesn't convince you, we haven't earned your business yet, and we won't pretend otherwise.
02
We answer when something breaks
Quality dips. A campaign misfires. Something goes sideways. We're the first call you make, not the last resort. We show up with the data, the diagnosis, and a plan. Not excuses. Not silence. A plan.
03
We optimize for your close rate
Your agents converting on our leads is how we win. We want your close rate data. That feedback loop lets us tighten targeting, improve creative, and send you callers closer to your ideal buyer, month over month.
04
We scale at your pace
We don't flood you with volume your team can't handle. We ramp at your pace, match supply to your team's capacity, and give you predictable volume you can plan around, not rollercoaster weeks that make forecasting impossible.
05
We're selective about who we take on
This matters for you. We work with buyers who move fast on quality, give us conversion feedback, and treat this like the partnership it is. That's the environment where everyone makes the most money. That's what we're looking for.
06
The Spanish lane, in both industries
Spanish-speaking homeowners and the Spanish-speaking senior community are the most underserved audiences in both home services and insurance lead generation. Almost nobody is running native Spanish campaigns in these spaces. We are. If you have bilingual agents or Spanish-speaking technicians, this lane is open, the competition is minimal, and the window won't stay that way.
Sample campaign data

WHAT THE NUMBERS
LOOK LIKE WHEN THE
SYSTEM IS DIALED IN.

These are representative results across active verticals. We show you comparable data for your specific market before you spend a dollar. Numbers vary by geo, season, and team close rate, but this is what dialed-in looks like.

HVAC · Home Services
Active
Avg cost per lead $85–95
Avg call duration 3:42
Qualified call rate 64%
Avg job value closed $2,400
Buyer close rate 32%
Final Expense · EN + ES
Active
Avg cost per lead $95–150
Avg call duration 4:18
Qualified call rate 71%
Avg policy value $8,500
Buyer close rate 28%
Roofing · Home Services
Storm Season
Avg cost per lead $110–130
Avg call duration 4:55
Qualified call rate 68%
Avg job value closed $9,800
Buyer close rate 38%
Results shown are representative of optimized campaigns. Individual results vary by market, team, and vertical. Ask us for data specific to your geo.
Live lead routing

EVERY LEAD.
A REAL NAME.
A REAL JOB.

This is what our system looks like in real time. A qualified caller connects, their name, the business they're being routed to, and the value of the job waiting on the other end. You're not buying a lead. You're buying a customer who is already on the line.

HVAC / Home Services  $1,200–$14,000 jobs
Final expense · EN + ES  $6,500–$12,000 policies
Roofing / Restoration  $4,000–$18,000 jobs
Medicare supplement  $2,400–$5,200 annual value
Plumbing / Electrical  $800–$6,000 jobs
$0 in job value delivered today
9:41
Tuesday, April 8
9:41
The numbers that matter to your P&L
28×
Average ROI on an
$85 HVAC lead
$14k+
Largest single job value
delivered from one lead
<20%
Target scrub rate ,
quality publishers only
90s
Minimum call duration
before you're ever billed
🇺🇸
THE
ENGLISH
MARKET
Nationwide coverage across home services and insurance. Pre-qualified, pixel seasoned, Ringba tracked. HVAC, roofing, final expense, and Medicare campaigns running simultaneously, each with its own landing page, tracking number, and IVR filter. The foundation that funds the entire operation.
Home Services + Insurance · EN Campaigns
50+
States · Nationwide
8+
Active verticals
🌎
LA
COMUNIDAD
LATINA
La comunidad hispanohablante en los Estados Unidos es diversa, grande, y profundamente desatendida por la mayoría de proveedores de servicios. Somos bilingües, biculturales, y creamos campañas que hablan el idioma, y la cultura, de cada comunidad. Porque no es lo mismo hablar con una familia mexicana en Nevada que con una familia puertorriqueña en Florida.
Servicios del Hogar + Seguros · Campañas ES · Toda la comunidad
+35%
Premium vs. English rate
62M+
Spanish speakers in US
La comunidad completa

THIS MARKET IS
BIGGER THAN
YOU THINK.

Over 62 million people in the United States speak Spanish. They come from Mexico, Puerto Rico, Cuba, the Dominican Republic, El Salvador, Guatemala, Colombia, Venezuela, Ecuador, Honduras, and more. They are not one monolithic market, they are a tapestry of communities, cultures, and buying behaviors that most lead generators have never bothered to understand.

We don't run a translated English ad in Spanish and call it a bilingual campaign. We build for each community, native copy, culturally appropriate messaging, and creative that resonates with a Puerto Rican homeowner in Orlando the same way it does with a Mexican-American family in Las Vegas. That's the difference between a token effort and a real operation.

🇲🇽Mexican63%
🇵🇷Puerto Rican9%
🇸🇻Salvadoran4%
🇨🇺Cuban4%
🇩🇴Dominican4%
🇬🇹Guatemalan3%
🇨🇴Colombian2%
🇭🇳Honduran2%
🇻🇪Venezuelan2%
🇪🇨Ecuadorian1%
🇵🇪Peruvian1%
🌎& more
US Latino origin distribution · Pew Research
Why this market is the opportunity most publishers are missing
62 million Spanish speakers. The US has the second-largest Spanish-speaking population in the world after Mexico. This is not a niche market, it is a primary market that most lead generators have never seriously entered.
Massively underserved by existing publishers. Less than 5% of lead generation operations run compliant, native copy Spanish campaigns. That means 62 million potential customers are seeing ads that don't speak to them, and responding at a fraction of their true rate.
Lower cost per lead, higher buyer premium. Less auction competition on Spanish-language keywords and ad placements means your CPL is 20–40% below English equivalent. But buyers pay a premium for bilingual calls because their bilingual agents close them at a higher rate.
Strong homeownership and insurance growth. Latino homeownership has grown faster than any other demographic over the past decade. Spanish-speaking homeowners need HVAC, roofing, plumbing, and insurance, they just haven't been reached with messaging that respects who they are.
Cultural trust is the conversion multiplier. A Spanish-speaking caller who hears native, culturally accurate messaging converts at a dramatically higher rate than one who receives a generic sounding script. We build for trust, not just translation.
62M+
Spanish speakers in the US, 2nd largest in the world
<5%
Of lead generators running compliant native Spanish campaigns
20–40%
Lower CPL vs. English equivalent due to less auction competition
5
Priority states: Nevada · Texas · California · Florida · Arizona
Run the math

WHAT DOES ONE
QUALIFIED LEAD
ACTUALLY COST YOU?

Most lead sources talk about cost per lead. The only number that matters is cost per closed job. Adjust the sliders below, this is your real ROI from one qualified inbound call.

Your numbers
Average job / policy value
$2,400
Your close rate on qualified calls
35%
Lead cost (our typical range)
$85
Revenue per closed job
$2,400
At $2,400 avg job value
True cost per closed job
$243
($85 ÷ 35% close rate)
Your net ROI per closed job
9.9×
$2,157 net after lead cost
These are conservative estimates based on typical close rates. Results vary by vertical, team, and market. The math gets better as your team improves on our leads.
Send Me Leads →
Common questions

THE THINGS BUYERS
ALWAYS ASK FIRST.

We'd rather answer these now than waste a call explaining basics.

What makes your leads different from what I'm buying now? +

The biggest difference is documentation. Most lead vendors send you a name and phone number — no proof of consent, no certificate, no way to defend a TCPA complaint. We attach a TrustedForm certificate and Jornaya LeadiD to every lead before it leaves our system. Beyond documentation: every lead passes IVR intent confirmation and a 60–90 second duration threshold. You don't pay for a call unless the person stayed on the line long enough to have a real conversation. Your current vendor bills you the moment the phone rings. We only bill when it's real.

Do you work with home services and insurance at the same time? +

Yes, and we run them on completely separate infrastructure. Different landing pages, different tracking numbers, different Ringba campaigns, different IVR flows. There is no cross-contamination between verticals. A roofing lead goes to a roofing company. A Medicare lead goes to a Medicare agency. Clean routing, clean data.

How quickly can we get started? +

For buyers who are ready to move: typically 5–10 business days from agreement to first live call. We need your service area, target demographics, call handling hours, and IVR preferences. Pixel seasoning is already in progress on our active domains, so most buyers don't wait the typical 7–14 day warm-up period.

What happens if call quality drops? +

You tell us. We look at the data the same day. We run QA scores on every call: duration, IVR selection, geo, time of day, language match. If something's drifting, we see it in the data before you feel it in your close rate. We adjust our campaigns, tighten our targeting, and update our creatives within 48 hours. You get a written summary of what changed and why the lead quality will improve.

Is there a minimum volume commitment? +

We discuss volume targets in our initial conversation, because the answer depends entirely on your business type, your service area, and your team's capacity. We don't flood you with more volume than your team can handle. We match supply to your close rate and scale up as your data confirms quality.

What's your TCPA compliance process? +

One-to-one consent, named entity, on every lead, compliant with the 2026 FCC one-to-one consent rule. Jornaya and TrustedForm certificates generated at the moment of form submission. Call recordings available for every call. We maintain full consent documentation for a minimum of 5 years. You can request compliance documentation for any lead at any time.

Do you offer Spanish-language leads for home services? +

Yes, and it's one of the most underserved opportunities in the industry right now. Spanish-speaking homeowners represent a massive, largely untapped market for HVAC, roofing, and plumbing in Nevada, Texas, California, Florida, and Arizona. We run native copy Spanish campaigns reviewed by native speakers. The competition in this lane is almost zero. That window won't stay open forever.

How do I know what ROI to expect before I start? +

Use the calculator on this page as your baseline, then talk to us. We'll give you honest estimates based on current campaign benchmarks for your vertical and market — duration averages, contact rates, and what we see buyers close at. We don't pitch projections that aren't backed by actual campaign data. If the numbers don't work for your market, we'll say so before you spend a dollar.

Let's talk numbers

YOUR TERRITORY MAY
STILL BE AVAILABLE.

We take one buyer per vertical per market. When a territory is claimed, it's closed to competitors in that space. Tell us your vertical and service area — we'll come back within one business day with a straight answer on availability, cost per lead, and what volume looks like. Our buyers typically invest between $5,000 and $50,000 per month. If that range fits your operation, this conversation makes sense.

By submitting, you agree to be contacted by OmniScaleX Media LLC about our lead generation services. We do not sell or share your information. No spam, ever.

Got it. You'll hear from us soon.

Tell us about your operation — volume, team size, and what you've tried before. We'll come back within one business day with a straight answer on what we can deliver and at what price. No pitch. Just the numbers.

No aggressive follow-ups. One reply. Real information.
Portfolio Asset
City Local Pros
Home services lead infrastructure — HVAC, roofing, plumbing, electrical, and more. One buyer per market.
citylocalpros.com